[et_pb_section fb_built=”1″ _builder_version=”4.17.6″ custom_margin=”||0px||false|false” custom_padding=”0px||0px|||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”2_3,1_3″ module_class=”reverse-columns-mobile” _builder_version=”4.17.6″ min_height=”100px” custom_padding=”0px|||||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”2_3″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.19.4″ text_font=”roboto-regular||||||||” text_text_color=”#003a7c” custom_margin=”||25px||false|false” custom_margin_tablet=”||15px||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content”]Fish dishes are a key component of FRoSTA\u2019s range of services. But the frozen food specialist from Bremerhaven also offers its customers vegetables, fruits and herbs.[\/et_pb_text][et_pb_text _builder_version=”4.19.4″ global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.19.4″ text_font=”roboto-regular||||||||” text_text_color=”#003a7c” custom_margin=”||75px||false|false” custom_margin_tablet=”||15px||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content”]Credits: istockphoto\/g215, shutterstock\/\/anttoniart, Frosta[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.17.6″ custom_margin=”0px||0px||false|false” custom_padding=”0px||0px|||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.19.4″ custom_padding=”0px||45px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”2_3″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.19.4″ global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
A little spoiler: neither Ben Windhorst, IT Director and Digital Transformation Officer at FRoSTA, nor Heliodor Rawski, Head of SCM Logistics at FRoSTA, could fully \u201ccapture\u201d in concrete figures how much IT actually goes into their fish in their interview with LOGISTICS PILOT today. Nevertheless, one thing is clear for Windhorst: \u201cA lot of IT goes into fish \u2013 and this is increasing, since our transformation process is far from complete.\u201d The company took its first steps toward digitalisation back in the 1980s, when it began to map an increasing number of business processes via software systems. This development has included full automation of the warehouse management software since the early 2000s and a fully integrated transport planning system since 2018.<\/p>\n
Nowadays, digitalisation at FRoSTA is becoming particularly visible in areas involving the end consumer, as well as in supply chain processes and in the networking of internal staff members. For example, blockchain technology allows the company to securely transmit more information to its customers whilst, at the same time, supporting the FRoSTA vision of greater transparency and sustainability. This includes tracking important product data \u2013 not only for fish, but also for ready meals, vegetables, fruits and herbs. \u201cThe ingredient tracker on our website allows all ingredients and countries of origin of our products to be tracked throughout the supply chain, i.e. where they come from, how they are processed and how large their CO2 footprint is,\u201d cited Windhorst as an example.\n<\/p>\n
[\/et_pb_text][et_pb_image src=”https:\/\/www.logistics-pilot.com\/wp-content\/uploads\/2021\/05\/Ben-Windhorst-Heliodor-Rawski.png” title_text=”Ben-Windhorst-Heliodor-Rawski” _builder_version=”4.19.4″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.19.4″ text_font=”roboto-regular||||||||” text_text_color=”#003a7c” custom_margin=”-15px||25px||false|false” custom_margin_tablet=”||15px||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content”]Ben Windhorst, IT Director and Digital Transformation Officer at FRoSTA and Heliodor Rawski, Head of SCM Logistics at FRoSTA[\/et_pb_text][et_pb_text _builder_version=”4.19.4″ global_colors_info=”{}” theme_builder_area=”post_content”]FRoSTA relies on the SAP system platform for its demand and production planning as well as in storage and distribution management. \u201cIts ability to simulate scenarios for planning helps us to calculate flexibly and to be able to react quickly to changing circumstances, such as those that have occurred recently due to price explosions, the shortage of raw materials and increased energy costs,\u201d said Rawski. This was not the case for fish this year, but increasingly so for cultivation in the company\u2019s own vegetable farms in Saxony and Rhineland-Palatinate. \u201cThe rainy summer of 2021 gave us record pea yields, which greatly changed our harvesting and production planning in the short term,\u201d explained Rawski. Windhorst added: \u201cPreviously, we calculated new prices once a year. In view of recent global economic developments, however, we are currently having to process new information almost daily and simulate new scenarios \u2013 including for fish, which is shock-frozen whilst fresh and then distributed across numerous cold stores for storage until production.\u201d[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ module_class=”dtb-sticky” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_sidebar area=”et_pb_widget_area_7″ show_border=”off” admin_label=”Werbung Startseite \/ Artikel” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_sidebar][et_pb_sidebar area=”et_pb_widget_area_9″ show_border=”off” admin_label=”Werbung Artikel” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_sidebar][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” _builder_version=”4.19.4″ background_image=”https:\/\/www.logistics-pilot.com\/wp-content\/uploads\/2021\/05\/Spinaternte1-c-Frosta_1650px.jpg” parallax=”on” custom_padding=”325px||125px||false|false” custom_padding_tablet=”” custom_padding_phone=”150px||150px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”4_4″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.17.6″ custom_margin=”30px||||false|false” custom_padding=”0px||0px|||” bottom_divider_style=”waves2″ bottom_divider_color=”#DFE6EE” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.16″ custom_padding=”0px|||||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”2_3″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.19.4″ text_font=”roboto-regular||||||||” text_text_color=”#003a7c” custom_margin=”||25px||false|false” custom_margin_tablet=”||15px||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content”]FRoSTA grows many vegetables such as spinach, peas or carrots on its own vegetable farms in Saxony and Rhineland-Palatinate. For the best possible taste, the vegetables are frozen fresh from the ground as soon as possible after harvesting.[\/et_pb_text][et_pb_text _builder_version=”4.19.4″ custom_padding=”||55px||false|false” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
Both Windhorst and Rawski regard the approx. 1,800 FRoSTA employees as crucial in the digitalisation journey. Windhorst also likes to think of this journey as a relay race, in which the baton pass \u2013 and therefore the IT interfaces \u2013 are particularly important. \u201cDespite all the automation, this would not be possible without human input,\u201d stressed Rawski. That is why the FRoSTA IT team has migrated all the workflows of various divisions, departments and branches to Microsoft Azure over the past three years. Moreover, new cloud solutions were implemented during the COVID-19 crisis, meaning that FRoSTA is now able to allow its employees to work completely from home without causing any constraints on quality. However, both IT experts are already busy thinking up new services, new solutions and new benefits. \u201cWe are currently working on a way to integrate suppliers, customers and employees into the FRoSTA world even further. We also have digital delivery notes on our agenda for the near future,\u201d Rawski added.<\/p>\n
Reflecting on the past three years, the frozen food product manufacturer weighs up both the ups and downs: \u201cOn the one hand, during the pandemic, when many restaurants had to shut their doors and people had a taste for delicious ready meals, we were able to attract a large number of new customers who have since stayed with us,\u201d Windhorst stated. \u201cSince our product range extends to large areas of the food service industry, for example in schools and department stores, we also had to accept significant cuts when these areas were also restricted to limited operations due to COVID-19,\u201d he added. In the fish segment, fish fingers sold particularly well during the COVID-19 pandemic. They are amongst the classics of the most popular lunch items, especially for children, the company reports. (bre)<\/em>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ module_class=”dtb-sticky” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_blurb title=”Facts” _builder_version=”4.16″ header_font=”|||on|||||” header_text_color=”#ffffff” header_font_size=”16px” text_orientation=”center” custom_margin=”||20px||false|false” custom_margin_tablet=”” custom_margin_phone=”25px||||false|false” custom_margin_last_edited=”on|phone” custom_css_blurb_title=”display: inline-block!important;||background: #002754!important;||padding: 5px 13px 3px 13px!important;||position: relative!important;” border_width_bottom=”1px” border_color_bottom=”#002754″ global_colors_info=”{}” header_text_color__hover_enabled=”on|desktop” header_text_color__hover=”rgba(255,255,255,0.71)” theme_builder_area=”post_content”][\/et_pb_blurb][et_pb_text _builder_version=”4.19.4″ global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n <\/p>\nFRoSTA AG<\/h2>\n