{"id":62417,"date":"2023-03-29T10:31:37","date_gmt":"2023-03-29T08:31:37","guid":{"rendered":"https:\/\/www.logistics-pilot.com\/?p=62417"},"modified":"2026-03-17T15:11:17","modified_gmt":"2026-03-17T14:11:17","slug":"an-invitation-to-co-optimise","status":"publish","type":"post","link":"https:\/\/www.logistics-pilot.com\/en\/an-invitation-to-co-optimise\/","title":{"rendered":"An invitation to co-optimise"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;0px||0px|||&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; module_class=&#8221;reverse-columns-mobile&#8221; _builder_version=&#8221;4.20.2&#8243; custom_padding=&#8221;0px|||||&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; min_height=&#8221;100px&#8221; sticky_enabled=&#8221;0&#8243;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.20.2&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>Hellmann Worldwide Logistics adopted the \u201cagile working\u201d mindset just under three years ago \u2013 the Osnabr\u00fcck-based logistics service provider does not see working this way as a short-term strategy.<\/h2>\n<p>[\/et_pb_text][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.20.2&#8243; text_font=&#8221;roboto-regular||||||||&#8221; text_text_color=&#8221;#003a7c&#8221; custom_margin=&#8221;0px||0px||false|false&#8221; custom_margin_tablet=&#8221;||15px||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>Credits: Hellmann Worldwide Logistics (x3)<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.17.4&#8243; custom_padding=&#8221;0px||0px|||&#8221; bottom_divider_style=&#8221;waves2&#8243; bottom_divider_color=&#8221;#DFE6EE&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_row column_structure=&#8221;2_3,1_3&#8243; _builder_version=&#8221;4.16&#8243; custom_padding=&#8221;||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_column type=&#8221;2_3&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_text _builder_version=&#8221;4.20.2&#8243; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]Tobias Heuser, Head of Digital Products at Hellmann, almost guides his company and staff along the way and sees the \u201cagile working\u201d mindset, which emerged in software development at the beginning of the 2000s, as the perfect way for the company to adapt to changes as quickly as possible and to establish itself successfully on the market. \u201cWe initiated our agile transformation in 2020, in order to improve our quality, with a department of around 20 employees,\u201d Heuser explained. \u201cToday, about 150 employees from various departments are involved, and it feels great, even if the road is rocky sometimes.\u201d The company quickly adopted the motto \u201cSooner \u2013 Safer \u2013 Happier\u201d. \u201cThis means that we want to build better software, increase our delivery speed, make our range of services even safer and make both our customers and our employees happier,\u201d he added.<\/p>\n<p>During the agile transformation process, the needs of both internal and external users, among other things, are examined regularly. For example, Hellmann invites customers and employees from all over the world to a virtual meeting every fortnight, with the aim of discovering together how various digital solutions can be optimised. Furthermore, such meetings are important for testing the solutions the company develops promptly, in a real world situation, and then for changing tack if necessary. The agile teams at Hellman consist of a maximum of ten employees from different areas of the company, which allows them to approach a project&#8217;s specific problem from as many angles as possible. \u201cThe teams always include a product owner, an agile coach and several developers,\u201d Heuser clarified. \u201cThe product owner is responsible for efficacy, the agile coach for efficiency in the team. The developers can be a software developer, a business analyst or a UX designer from our Digital Unit, depending on the task.\u201d Heuser likens the cross-departmental cooperation within these teams to the dynamics of a football team. \u201cDifferent players on the pitch have different roles and responsibilities, as do the teammates here, who cover different tasks that should ultimately lead to a successful overall result.\u201d<\/p>\n<h2>No working through specifications<\/h2>\n<p>The methods and speed with which the teams work to identify solutions is equally important. To achieve this, Hellmann uses four types of virtual meetings \u2013 \u201cDaily\u201d, \u201cSprint Planning\u201d, \u201cSprint Review\u201d and \u201cSprint Retros\u201d. While the daily meetings only last for up to 30 minutes, the other three take place every fortnight and can last up to four hours. \u201cIn these regular meetings, we don\u2019t just work through the specifications for months on end like we used to,\u201d explained Heuser. \u201cRather we monitor our direction early on, look for possible dead ends through customer-oriented software development and keep the team\u2019s motivation high.\u201d The company\u2019s non-hierarchical discussion culture also contributes to this. So far, this has not only proven to be a \u201creal invitation to co-optimise\u201d, it also encourages team members to share their views without fear of reprisal. The idea of open corporate communication is also visible in how the Hellmann\u2019s headquarters is laid out. It contains a granary, dating from 1934, that has been converted into an innovative office concept. &#8220;Speicher 3 is a meeting place with an open staircase and doesn\u2019t have a conventional reception area,\u201d Heuser explained. \u201cIt\u2019s here where employees meet in a welcoming atmosphere for cross-departmental communication.\u201d<\/p>\n<p>[\/et_pb_text][et_pb_text _builder_version=&#8221;4.20.2&#8243; text_font=&#8221;roboto-regular||||||||&#8221; text_text_color=&#8221;#003a7c&#8221; custom_margin=&#8221;0px||20px||false|false&#8221; custom_margin_tablet=&#8221;||15px||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p>View of \u201cSpeicher 3\u201d at Hellmann headquarters in Osnabr\u00fcck. Open corporate communication is practised here.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.logistics-pilot.com\/wp-content\/uploads\/2023\/02\/Osnabrueck-Speicher-III-004-c-Hellmann-Worldwide-Logistics_750.jpg&#8221; title_text=&#8221;Osnabrueck-Speicher-III-004&#8212;c&#8212;Hellmann-Worldwide-Logistics_750&#8243; align=&#8221;center&#8221; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; alt=&#8221;Blick auf den \u201eSpeicher 3\u201c in der Hellmann-Zentrale in Osnabr\u00fcck. Hier wird offene Unternehmenskommunikation gelebt.&#8221; sticky_enabled=&#8221;0&#8243;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.20.2&#8243; custom_padding=&#8221;||75px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>On the road to success with \u201cSmart Ocean\u201d and \u201cHITS\u201d<\/h2>\n<p>Hellmann\u2019s progress thanks to agile working is clearly demonstrated by their use of the quotation tool \u201cHITS\u201d and the tracking tool \u201cSmart Ocean\u201d. \u201cHITS\u201d is a software for submitting air or sea transportation estimates to customers. The agile way of working ensures that all processes are carried out uniformly and that the extent to which user needs are satisfied is checked fortnightly by feedback loops. \u201cThe HITS digital product has been very well received and is reflected in a significant increase in the completion rate,\u201d Heuser explained. With \u201cSmart Ocean\u201d, on the other hand, Hellmann has succeeded in optimising its software for tracking sea freight containers in a continuous coordination process with the customer. This is shown, for example, in the container tracking function \u2013 regardless of which service provider is carrying their freight. The customer wants to manage their logistics using a single web interface instead of having to use a plethora of applications from different providers.<\/p>\n<p>With this experience under their belt, agile working has proven to be an important and correct step for Heuser to further professionalise Hellmann\u2019s existing digital unit. In preparation for the launch in 2020, external digital consultants such as Etribes were brought in and, with their help, internal \u201cAgile Coaches\u201d were gradually appointed. \u201cAs I believe in lifelong learning, I\u2019m firmly convinced that our agile journey will never end \u2013 there will always be new technologies and new ideas that require a company to rethink its processes and thus evolve. I can\u2019t say how we\u2019ll get to our destination,&#8221; said Heuser with a wink, \u201cas agile working is open-ended in nature, but we\u2019ll get there.\u201d  <em>(bre)<\/em>[\/et_pb_text][et_pb_sidebar area=&#8221;et_pb_widget_area_9&#8243; show_border=&#8221;off&#8221; admin_label=&#8221;Werbung Artikel&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_sidebar][et_pb_sidebar area=&#8221;et_pb_widget_area_9&#8243; show_border=&#8221;off&#8221; admin_label=&#8221;Werbung Artikel&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_sidebar][\/et_pb_column][et_pb_column type=&#8221;1_3&#8243; _builder_version=&#8221;4.16&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][et_pb_sidebar area=&#8221;et_pb_widget_area_7&#8243; show_border=&#8221;off&#8221; admin_label=&#8221;Werbung Startseite \/ Artikel&#8221; _builder_version=&#8221;4.16&#8243; _module_preset=&#8221;default&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_sidebar][et_pb_image src=&#8221;https:\/\/www.logistics-pilot.com\/wp-content\/uploads\/2023\/02\/Master_APR_500pxTobias-Heuser.png&#8221; alt=&#8221;Tobias Heuser, Head of Digital Products at Hellmann&#8221; title_text=&#8221;Master_APR_500pxTobias-Heuser&#8221; _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; width=&#8221;70%&#8221; module_alignment=&#8221;center&#8221; custom_margin=&#8221;80px||||false|false&#8221; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;0px||20px||false|false&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h3 class=\"p1\">\u201cOur agile journey will never end.\u201d<\/h3>\n<p><\/p>\n<p class=\"p1\">Tobias Heuser, Head of Digital Products at Hellmann<\/p>\n<p>[\/et_pb_text][et_pb_blurb title=&#8221;Facts&#8221; _builder_version=&#8221;4.18.0&#8243; header_font=&#8221;|||on|||||&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;16px&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;50px||20px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;25px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_css_blurb_title=&#8221;display: inline-block!important;||background: #002754!important;||padding: 5px 13px 3px 13px!important;||position: relative!important;&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;#002754&#8243; global_colors_info=&#8221;{}&#8221; header_text_color__hover_enabled=&#8221;on|desktop&#8221; header_text_color__hover=&#8221;rgba(255,255,255,0.71)&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_blurb][et_pb_text _builder_version=&#8221;4.20.2&#8243; _module_preset=&#8221;default&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<h2>Hellmann Worldwide Logistics<\/h2>\n<p><strong>Founded:<\/strong> 1871<br \/><strong>Main products:<\/strong> Airfreight, seafreight, road &#038; rail, contract logistics<br \/><strong>Employees:<\/strong> over 12,300 in 264 branches worldwide<br \/><strong>Headquarters:<\/strong> Osnabr\u00fcck<br \/><strong>2021 Turnover:<\/strong> EUR\u00a04.07 billion[\/et_pb_text][et_pb_blurb title=&#8221;More information&#8221; _builder_version=&#8221;4.18.0&#8243; header_font=&#8221;|||on|||||&#8221; header_text_color=&#8221;#ffffff&#8221; header_font_size=&#8221;16px&#8221; text_orientation=&#8221;center&#8221; custom_margin=&#8221;50px||20px||false|false&#8221; custom_margin_tablet=&#8221;&#8221; custom_margin_phone=&#8221;25px||||false|false&#8221; custom_margin_last_edited=&#8221;on|phone&#8221; custom_css_blurb_title=&#8221;display: inline-block!important;||background: #002754!important;||padding: 5px 13px 3px 13px!important;||position: relative!important;&#8221; border_width_bottom=&#8221;1px&#8221; border_color_bottom=&#8221;#002754&#8243; global_colors_info=&#8221;{}&#8221; header_text_color__hover_enabled=&#8221;on|desktop&#8221; header_text_color__hover=&#8221;rgba(255,255,255,0.71)&#8221; theme_builder_area=&#8221;post_content&#8221;][\/et_pb_blurb][et_pb_text _builder_version=&#8221;4.20.2&#8243; text_font=&#8221;roboto-regular||||||||&#8221; text_text_color=&#8221;#003a7c&#8221; custom_margin=&#8221;||0px||false|false&#8221; custom_margin_tablet=&#8221;||15px||false|false&#8221; custom_margin_phone=&#8221;&#8221; custom_margin_last_edited=&#8221;on|tablet&#8221; hover_enabled=&#8221;0&#8243; global_colors_info=&#8221;{}&#8221; theme_builder_area=&#8221;post_content&#8221; sticky_enabled=&#8221;0&#8243;]<\/p>\n<p style=\"text-align: center;\"><a href=\"http:\/\/www.hellmann.com\/de\">www.hellmann.com\/de<\/a><\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hellmann Worldwide Logistics adopted the \u201cagile working\u201d mindset just under three years ago \u2013 the Osnabr\u00fcck-based logistics service provider does not see working this way as a short-term strategy.<\/p>\n","protected":false},"author":10,"featured_media":62398,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[57],"tags":[],"class_list":["post-62417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalisation-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>An invitation to contribute your ideas: Agile working at Hellmann<\/title>\n<meta name=\"description\" content=\"How Hellmann, as a logistics service provider, puts agile working into practice: more communication, rapid learning cycles and a culture that actively encourages employees to contribute their ideas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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