[et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”0px||0px|||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”2_3,1_3″ module_class=”reverse-columns-mobile” _builder_version=”4.20.2″ min_height=”100px” custom_padding=”0px|||||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”2_3″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.21.0″ global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.21.0″ text_font=”roboto-regular||||||||” text_text_color=”#003a7c” custom_margin=”0px||0px||false|false” custom_margin_tablet=”||15px||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
Credits: Adobestock\/Andreas Prott\/icons gate, CML Logistik Gruppe<\/p>\n
[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.17.4″ custom_padding=”0px||0px|||” bottom_divider_style=”waves2″ bottom_divider_color=”#DFE6EE” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.16″ custom_padding=”||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”2_3″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.21.0″ hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]\u201cARD\/ZDF-Onlinestudie 2022\u201d has found that people aged 14 to 29 spend an average of around 413 minutes online every day, which is just under seven hours. So it is all the better that, according to a study published by the German Maritime Centre (GMC) in June of this year, 97 per cent of the 152 German maritime companies surveyed are digitally active.<\/p>\n
\u201cIt\u2019s absolutely essential to have an online presence,\u201d emphasised Hanna Maurer, GMC social media expert for the maritime industry. \u201cIt\u2019s a good idea to start small and then expand gradually. The most important thing is the website. Here you can publish in-depth information, which you can tease, for example, in a newsletter.\u201d Social media are the second step. \u201cBut social media posts need to be up to scratch, too. And there needs to be someone in charge of texts, videos and image rights,\u201d said Maurer. <\/p>\n
But according to the \u201cPotential analysis on the relevance of digital communication as a competitiveness factor for maritime companies in Germany\u201d, many companies primarily rely on established digital channels such as websites, newsletters and social media channels like LinkedIn, Facebook and Instagram. In contrast, younger users tend to prefer TikTok, employer review platform Kununu and instant messaging services such as WhatsApp, Signal and Threema. Here, in particular, there is still much that employers can do in the name of employer branding.<\/p>\n
Based in Stuhr near Bremen, logistics service provider CML Transport und Logistik has maintained a presence on social media such as Facebook, Instagram and LinkedIn since 2019 and on TikTok for nearly a year now. The company can demonstrate what this might look like. \u201cWe reach our target groups through different channels. It\u2019s important to be represented there and to look after your community,\u201d explained Anastasia Oja, who is responsible for social media at CML.<\/p>\n
But she recommends taking things slowly. \u201cIt won\u2019t work without a clear strategy,\u201d she added. \u201cWe\u2019ve developed a social media mix and, of course, a content plan that we\u2019re always optimising.\u201d They address a whole host of topics \u2013 but especially those that are relevant and interesting to the CML target group. <\/p>\n
\u201cIt\u2019s usually current topics in the field of container logistics such as driving and resting periods and the general car park situation for lorry drivers,\u201d explained the social media officer. \u201cAnd there has to be plenty of fun content, too, which is why there\u2019s a section with jokes and funny videos from the company\u2019s everyday operations. We keep an eye on our social media mix at all times and follow current trends very closely.\u201d<\/p>\n
It is also important to evaluate the presence on social media. \u201cIt goes without saying that we measure our successes and analyse which posts are the most successful with our target group and which aren\u2019t,\u201d Oja continued. The company also maintains active communication with the community and regularly asks for recommendations for future topics.[\/et_pb_text][et_pb_image src=”https:\/\/www.logistics-pilot.com\/wp-content\/uploads\/2023\/02\/AdobeStock_602327687_Editorial_Use_Only_4C_800-1.jpg” alt=”Blick auf den \u201eSpeicher 3\u201c in der Hellmann-Zentrale in Osnabr\u00fcck. Hier wird offene Unternehmenskommunikation gelebt.” title_text=”AdobeStock_602327687_Editorial_Use_Only_4C_800″ align=”center” _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][et_pb_text _builder_version=”4.21.0″ text_font=”roboto-regular||||||||” text_text_color=”#003a7c” custom_margin=”-15px||20px||false|false” custom_margin_tablet=”||15px||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
CML Transport and Logistik is a company that has been active on various social media channels since 2019. As you can see, the teams have fun creating content …<\/p>\n
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And even if much of it sounds easy-going, casual and humorous, you need to put a great deal of thought into when and how often to post. \u201cWe have a clearly structured content plan, which is essential to ensuring success on social media and building a community,\u201d emphasised the CML employee. \u201cWithout a plan, you\u2019re simply wasting your time. You can\u2019t achieve any sort of reach without an ongoing presence.\u201d<\/p>\n
At CML, one employee is in charge of marketing and social media, and another is responsible for (advertising) texts. \u201cAnything associated with organic reach is created in-house,\u201d explained Oja. This includes \u201ccontent planning and creation, photos, videos, graphics and reach analysis.\u201d But the team now also collaborates across multiple departments, as shooting videos is always lots of fun.<\/p>\n
Oja is more than happy to share a few tips. \u201cAuthentic content is the most successful,\u201d said the expert. \u201cThe close proximity to our target group and understanding their interests are key to good content. Honesty and a good dose of self-irony are the icing on the cake!\u201d (cb)<\/em>[\/et_pb_text][et_pb_sidebar area=”et_pb_widget_area_9″ show_border=”off” admin_label=”Werbung Artikel” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_sidebar][et_pb_sidebar area=”et_pb_widget_area_9″ show_border=”off” admin_label=”Werbung Artikel” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_sidebar][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_sidebar area=”et_pb_widget_area_7″ show_border=”off” admin_label=”Werbung Startseite \/ Artikel” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_sidebar][et_pb_text _builder_version=”4.21.0″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n 1.<\/strong> Start at the end and work backwards. You need to know what your goal is \u2013 right from the very start. 1.<\/strong> Be honest. Don\u2019t make any promises you can\u2019t keep or pretend to be anything you are not. www.dmz-maritim.de<\/a> [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":" Social media \u2013 especially Snapchat, TikTok and Instagram \u2013 are a part of everyday life for most young people. Companies can use these to present themselves as an attractive employer to future generations. Based in Stuhr near Bremen, CML Transport und Logistik explains how to go about it and what you need to consider. But according to a recent study, there\u2019s still much room for improvement.<\/p>\n","protected":false},"author":10,"featured_media":63356,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[57],"tags":[],"class_list":["post-63531","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digitalisation-en"],"yoast_head":"\nCML Managing Director Alex Heine offers some social media dos and don\u2019ts for other companies in the industry:<\/h3>\n
Dos<\/h2>\n
2.<\/strong> Define and research a clear target group. It\u2019s not about your own \u201cfeelings and perspectives\u201d, but those of your target group such as customers and employees.
3.<\/strong> Develop a long-term strategy. Social media is a marathon, not a sprint.
<\/br><\/p>\nDon’ts<\/h2>\n
2.<\/strong> Copying from others is an absolute no-go. You don\u2019t know what their strategies or aims are.
3.<\/strong> Simply posting away without rhyme or reason won\u2019t work!\u00a0[\/et_pb_text][et_pb_blurb title=”More Information” _builder_version=”4.18.0″ header_font=”|||on|||||” header_text_color=”#ffffff” header_font_size=”16px” text_orientation=”center” custom_margin=”50px||20px||false|false” custom_margin_tablet=”” custom_margin_phone=”25px||||false|false” custom_margin_last_edited=”on|phone” custom_css_blurb_title=”display: inline-block!important;||background: #002754!important;||padding: 5px 13px 3px 13px!important;||position: relative!important;” border_width_bottom=”1px” border_color_bottom=”#002754″ global_colors_info=”{}” header_text_color__hover_enabled=”on|desktop” header_text_color__hover=”rgba(255,255,255,0.71)” theme_builder_area=”post_content”][\/et_pb_blurb][et_pb_text _builder_version=”4.21.0″ text_font=”roboto-regular||||||||” text_text_color=”#003a7c” custom_margin=”||0px||false|false” custom_margin_tablet=”||15px||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
\nwww.cm-log.eu<\/a><\/p>\n