[et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”0px||0px|||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”2_3,1_3″ module_class=”reverse-columns-mobile” _builder_version=”4.16″ custom_padding=”0px|||||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”2_3″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ text_font=”roboto-regular||||||||” text_text_color=”#003a7c” custom_margin=”||0px||false|false” custom_margin_tablet=”||15px||false|false” custom_margin_phone=”” custom_margin_last_edited=”on|tablet” global_colors_info=”{}” theme_builder_area=”post_content”]Credits: IstockPhoto, AdobeStock\/\u041e\u043b\u044c\u0433\u0430 \u041b\u043e\u0433\u0432\u0438\u043d\u0435\u043d\u043a\u043e, privat, bremenports, Maritimes Cluster Norddeutschland[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.16″ custom_padding=”0px||0px|||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.16″ custom_padding=”0px|||||” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”2_3″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text _builder_version=”4.27.4″ global_colors_info=”{}” theme_builder_area=”post_content”]\u201cFrom an economic psychology perspective, this is due to several factors,\u201d she explains. \u201cCooperation reduces risks, enables knowledge sharing and creates synergies to promote innovation. These synergies make it possible to execute highly complex projects that individual organisations might not manage on their own, perhaps due to limited resources or a lack of expertise. In uncertain times, working together also strengthens the psychological sense of security and motivation\u00a0\u2013 important factors for courageous decisions.\u201d Schleker, who advises organisations on sustainability, equality and new work, continues that sustainability issues are often systemically interwoven. \u201cThe environment, economy and society influence each other, so much so that isolated solutions are often ineffective. Only by working together can these dynamics be understood and effective, holistic approaches developed. You need strong partnerships if you want to operate sustainably. Cooperating isn\u2019t only wise from an economic sense, it\u2019s also psychologically necessary if we\u2019re to meet the challenges of tomorrow.\u201d[\/et_pb_text][et_pb_image src=”https:\/\/www.logistics-pilot.com\/wp-content\/uploads\/2023\/02\/DrLisaSchleker_500px.png” alt=”Portrait of Dr Lisa Schleker” title_text=”Portrait of Dr Lisa Schleker” align=”center” _builder_version=”4.27.4″ custom_margin_tablet=”” custom_margin_phone=”25px||||false|false” custom_margin_last_edited=”on|phone” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ header_3_text_color=”#002e5b” text_orientation=”center” custom_margin_tablet=”” custom_margin_phone=”||40px||false|false” custom_margin_last_edited=”on|phone” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n
Dr. Lisa Schleker, <\/strong>Business psychologist[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n In February, shipping companies Hapag-Lloyd and Maersk began their new cooperation under the name \u201cGemini Cooperation\u201d. Since then, both companies have been offering joint liner services that use larger container ships than before, but with fewer ports of call. Instead, the boxes are distributed from several hubs using smaller ships. The partners hope that this alliance will enable their ships to be more punctual than previously. Experts also see this type of cooperation as an opportunity to reduce costs and expand their own services. When the Gemini Cooperation launched, Hapag-Lloyd CEO Rolf Habben Jansen predicted that the overall impact on cargo volumes for German ports would be positive. Plus, some containers that were previously handled in the western ports of Antwerp and Rotterdam will be routed via the hubs of Bremerhaven and Wilhelmshaven. Noteworthy is that the NTB terminal in Bremerhaven is owned equally by the operators EUROGATE and Maersk, while Hapag-Lloyd has a 30\u00a0per cent stake in the operations of the EUROGATE terminal in Wilhelmshaven.[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ module_class=”dtb-sticky” _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_sidebar area=”et_pb_widget_area_7″ show_border=”off” admin_label=”Werbung Startseite \/ Artikel” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_sidebar][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ prev_background_color=”#ffffff” _builder_version=”4.23.1″ background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_stops=”rgba(0,58,124,0.13) 0%|#ffffff 100%” background_color_gradient_start=”rgba(0,58,124,0.13)” background_color_gradient_end=”#ffffff” custom_padding=”0px||0px|||” top_divider_style=”waves2″ top_divider_height=”55px” top_divider_flip=”horizontal” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”2_3,1_3″ _builder_version=”4.21.0″ custom_padding=”114px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”2_3″ _builder_version=”4.16″ global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_image src=”https:\/\/www.logistics-pilot.com\/wp-content\/uploads\/2023\/02\/RonaldSchwarze_500px.png” alt=”Portrait of Ronald Schwarze” title_text=”Portrait of Ronald Schwarze” align=”center” _builder_version=”4.27.4″ custom_margin_tablet=”” custom_margin_phone=”25px||||false|false” custom_margin_last_edited=”on|phone” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″ custom_margin=”||||false|false”][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ header_3_text_color=”#002e5b” text_orientation=”center” custom_margin_tablet=”” custom_margin_phone=”||40px||false|false” custom_margin_last_edited=”on|phone” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n Ronald Schwarze, <\/strong>Head Marketing at bremenports[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n The umbrella brand \u201cGerman Ports\u201d is backed by the organisations responsible for port location marketing in the federal coastal states of Bremen, Hamburg, Mecklenburg-Western Pomerania, Lower Saxony and Schleswig-Holstein. Together, they have long been cooperating in the planning and appearance at selected trade fairs on the international stage. \u201cThis marketing cooperation works very well,\u201d says Ronald Schwarze, Head of Marketing at bremenports. \u201cParticularly on the international stage, it makes sense to present a united front to make it clear that Germany has a port for every need. Ultimately, we all have to work together to showcase the strengths of our local ports to international competitors.\u201d Schwarze believes that the first joint port evening event for the North German seaports in June 2022 in Berlin, and a similar event planned for September this year, are just the first steps on the road to closer cooperation. \u201cUltimately, we all have a common interest\u00a0\u2013 we must work to strengthen the German seaports as a whole. That sounds very simple but sometimes it isn\u2019t because, at the end of the day, there\u2019s clearly also competition among the German ports,\u201d says Schwarze. \u201cI\u2019d like to see the common interest come to the fore more often and more clearly in this context,\u201d he adds. \u201cThere\u2019s still room for improvement.\u201d Jessica Wegener, <\/strong>Managing Director MCN[\/et_pb_text][et_pb_text _builder_version=”4.27.4″ custom_margin=”||||false|false” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n In 2011, the states of Hamburg, Lower Saxony and Schleswig-Holstein united to form the Maritime Cluster Northern Germany (MCN), with Bremen and Mecklenburg-Western Pomerania joining in 2014. The network now has more than 350\u00a0members from the worlds of business, science and politics. \u201cThe MCN is a prime example of how cooperation can be successfully implemented,\u201d explains Jessica Wegener, MCN Managing Director. \u201cWe work together across state borders, our activities focus on the entire maritime industry, and we\u2019re also closely linked with other partners beyond the industry, for example in the aviation and renewable energy sectors.\u201d She sees cooperation between all parties involved as essential, especially considering the current geopolitical challenges, the digital transformation and the climate crisis. In times of complex global challenges, companies are increasingly relying on cooperation and strategic alliances, as the following examples show. But why is this? Dr Lisa Schleker, a business psychologist from Bremen, explains why, arguing that the mammoth task of sustainable transformation can only be achieved together, particularly in the maritime industry and logistics.<\/p>\n","protected":false},"author":10,"featured_media":67899,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[297],"tags":[],"class_list":["post-67940","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-point-of-view-en"],"yoast_head":"\nExample 1: \u201cGemini Cooperation\u201d<\/h2>\n
\u201cWe all have to work together to showcase the strengths of our local ports.\u201d<\/h3>\n
Example 2: \u201cGerman Ports\u201d<\/h2>\n
[\/et_pb_text][et_pb_image src=”https:\/\/www.logistics-pilot.com\/wp-content\/uploads\/2023\/02\/JessicaWegener_500px.png” alt=”Portrait of Jessica Wegener” title_text=”Portrait of Jessica Wegener” align=”center” _builder_version=”4.27.4″ custom_margin=”||||false|false” custom_margin_tablet=”” custom_margin_phone=”25px||||false|false” custom_margin_last_edited=”on|phone” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″][\/et_pb_image][et_pb_text _builder_version=”4.27.4″ header_3_text_color=”#002e5b” text_orientation=”center” custom_margin_tablet=”” custom_margin_phone=”||40px||false|false” custom_margin_last_edited=”on|phone” hover_enabled=”0″ global_colors_info=”{}” theme_builder_area=”post_content” sticky_enabled=”0″]<\/p>\n\u201cCooperation between German seaports is more important today than ever.\u201d<\/h3>\n
Example 3: Maritime Cluster Northern Germany<\/h2>\n
\u201cWe all have a common, overarching goal \u2013 to increase the competitiveness of the maritime industry in an international context,\u201d she adds. \u201cOpen, honest and transparent communication on equal terms is key to achieving this. Mutual trust is the basis for opening up and jointly promoting innovations in a targeted and efficient manner.\u201d She continues: \u201cCooperation between German seaports is more important today than ever. Around 60\u00a0per cent of our exports and a high degree of raw material imports are transported by sea or waterway. This means that the German economy depends to a high degree on our seaports functioning seamlessly. Meaningful exchanges and close cooperation on security issues to protect ports and their infrastructure is therefore one of many aspects we\u2019ve got to tackle together.\u201d \b(bre) \b(bre)<\/em>[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ module_class=”dtb-sticky” _builder_version=”4.21.0″ global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ prev_background_color=”#ffffff” _builder_version=”4.16″ background_enable_color=”off” use_background_color_gradient=”on” background_color_gradient_stops=”rgba(0,58,124,0.13) 0%|#ffffff 100%” background_color_gradient_start=”rgba(0,58,124,0.13)” background_color_gradient_end=”#ffffff” custom_padding=”0px||0px|||” top_divider_style=”waves2″ global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"