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Launch of a new marketing concept

BREMEN. Bremen Ports have recently attracted increasing attention through the attributes of “passion” and “sustainability”. bremenports presented the plans of the new marketing concept to the port committee in late August. “Our marketing approach will be more modern and aggressive, whilst still remaining serious and informative. We will strengthen cooperation with the port community. Yet the special qualities of Bremen Ports will be made more visible by means of campaigns,” stated Bremen’s senator Dr Claudia Schilling. At the same time, she mentioned the website, www.bremenports.de, which has also donned a new look since it was relaunched in August (see above screenshot). Users are able to enjoy popular tools such as ships in port, a port fee calculator or photo databases. An online magazine is now an integral part of the website, replacing the previous newsletter, and brings together various topics related to Bremen Ports but in a modern design.

Credits: BREMENPORTS

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