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The University of Bremen investigates brand image

BREMEN.  A comprehensive academic researcher will examine the market positioning of Bremen’s ports in the coming months in a study commissioned by bremenports. As part of this study, the markstones Institute of Marketing, Branding & Technology of the University of Bremen will survey existing and potential customers regarding the services of the ports. “I expect the study to provide founded insights into how the customers view the range of services of the Bremen ports. This should help us improve the positioning of the ports of Bremen and Bremerhaven in the market”, says the Senator for Science and Ports Dr. Claudia Schilling. The study’s conclusions should be available in summer 2021.

Photo: bremenports

More articles from the category News & People

New year reception: “Expanding competitiveness”

New year reception: “Expanding competitiveness”

BREMEN/BERLIN. Many invited guests from politics, business and administration attended bremenports’ LOGISTICS TALK new year reception at the Bremen Representative Office in Berlin on 17 January to learn about projects associated with Bremen ports.

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Port history in analogue and digital form

Port history in analogue and digital form

EMDEN. In late 2023, NPorts set up information boards featuring interesting facts about the seaport’s history at nine different locations at the Port of Emden, including the pumping station and the Outer Port.

read more
New year reception: “Expanding competitiveness”

New year reception: “Expanding competitiveness”

BREMEN/BERLIN. Many invited guests from politics, business and administration attended bremenports’ LOGISTICS TALK new year reception at the Bremen Representative Office in Berlin on 17 January to learn about projects associated with Bremen ports.

read more
Port history in analogue and digital form

Port history in analogue and digital form

EMDEN. In late 2023, NPorts set up information boards featuring interesting facts about the seaport’s history at nine different locations at the Port of Emden, including the pumping station and the Outer Port.

read more