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The University of Bremen investigates brand image

BREMEN.  A comprehensive academic researcher will examine the market positioning of Bremen’s ports in the coming months in a study commissioned by bremenports. As part of this study, the markstones Institute of Marketing, Branding & Technology of the University of Bremen will survey existing and potential customers regarding the services of the ports. “I expect the study to provide founded insights into how the customers view the range of services of the Bremen ports. This should help us improve the positioning of the ports of Bremen and Bremerhaven in the market”, says the Senator for Science and Ports Dr. Claudia Schilling. The study’s conclusions should be available in summer 2021.

Photo: bremenports

More articles from the category News & People

“Port Investments Study 2024” published

“Port Investments Study 2024” published

PARIS. At its annual conference in Paris in late April, the European Sea Ports Organisation (ESPO) released the results of its Port Investments Study 2024, according to which the European port management authorities’ investment needs will rise to 80 billion euros in the next ten years.

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“Port Investments Study 2024” published

“Port Investments Study 2024” published

PARIS. At its annual conference in Paris in late April, the European Sea Ports Organisation (ESPO) released the results of its Port Investments Study 2024, according to which the European port management authorities’ investment needs will rise to 80 billion euros in the next ten years.

read more