With the Smart Port concept, bremenports not only wants to drive digitalisation in its ports, but also promote networking between stakeholders in order to remain competitive in the long term.
On behalf of the Senator for Science and Ports, bremenports had a SWOT analysis carried out between December 2021 and March 2022 to determine the strengths, weaknesses, opportunities and threats of Bremen’s ports and to derive specific recommendations for action. The analysis involved various local stakeholders in the port industry in the form of online surveys, interviews and workshops in order to obtain as broad and practical an opinion as possible. The results, which are now available, highlighted one thing in particular. According to port stakeholders, cooperation within the stakeholder network has been working satisfactorily for a long time, but the use of digitalisation and new technologies could optimise interactive processes even further in terms of coordination and efficiency.
“We are building on exactly this, using an array of different projects,” reported Becker. “In this context, it’s important that all those involved continue to exchange ideas closely with one another. Because that’s the only way we can allay fears of digitalisation, build trust and learn from each other.” According to Becker, Smart Port is not an isolated project with a clearly defined time frame, but rather a toolkit of measures “that are now being addressed, and not sidelined, in order that Bremen Ports can advance to the next level – with visible and measurable progress of this within two to four years.”