It all started back in 1962 with fish at FRoSTA. At that time, material flow control was done exclusively on paper, and until 1970 the frozen food expert from Bremerhaven even had its own fishing fleet. Nowadays, the company relies on digitalisation in almost every area – without its own vessels, but with visible success.
A little spoiler: neither Ben Windhorst, IT Director and Digital Transformation Officer at FRoSTA, nor Heliodor Rawski, Head of SCM Logistics at FRoSTA, could fully “capture” in concrete figures how much IT actually goes into their fish in their interview with LOGISTICS PILOT today. Nevertheless, one thing is clear for Windhorst: “A lot of IT goes into fish – and this is increasing, since our transformation process is far from complete.” The company took its first steps toward digitalisation back in the 1980s, when it began to map an increasing number of business processes via software systems. This development has included full automation of the warehouse management software since the early 2000s and a fully integrated transport planning system since 2018.
Nowadays, digitalisation at FRoSTA is becoming particularly visible in areas involving the end consumer, as well as in supply chain processes and in the networking of internal staff members. For example, blockchain technology allows the company to securely transmit more information to its customers whilst, at the same time, supporting the FRoSTA vision of greater transparency and sustainability. This includes tracking important product data – not only for fish, but also for ready meals, vegetables, fruits and herbs. “The ingredient tracker on our website allows all ingredients and countries of origin of our products to be tracked throughout the supply chain, i.e. where they come from, how they are processed and how large their CO2 footprint is,” cited Windhorst as an example.