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The University of Bremen investigates brand image

BREMEN.  A comprehensive academic researcher will examine the market positioning of Bremen’s ports in the coming months in a study commissioned by bremenports. As part of this study, the markstones Institute of Marketing, Branding & Technology of the University of Bremen will survey existing and potential customers regarding the services of the ports. “I expect the study to provide founded insights into how the customers view the range of services of the Bremen ports. This should help us improve the positioning of the ports of Bremen and Bremerhaven in the market”, says the Senator for Science and Ports Dr. Claudia Schilling. The study’s conclusions should be available in summer 2021.

Photo: bremenports

More articles from the category News & People

J. MÜLLER: Successful end of apprenticeship project

J. MÜLLER: Successful end of apprenticeship project

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J. MÜLLER: Successful end of apprenticeship project

J. MÜLLER: Successful end of apprenticeship project

BRAKE. In late June, J. MÜLLER announced: “The cameras have been switched off, the editing done – the short films for our ‘Lebenswelten’ training project are ready!” The project looks at the different cultural and national identities of staff, who all tell their own story. The project not only contributed towards promoting integration but also strengthened the commitment of the trainees,” said Antje Streicher, Human Resources Manager at J. Müller. Since then, the films have been shown during internal and public events as well as on J. MÜLLER social media channels.

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WISTA Germany voted in new board

WISTA Germany voted in new board

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