REQUEST THE MAGAZINE

Logo German Ports
Magazine for ports, shipping and logistics

The University of Bremen investigates brand image

01.12.2020

BREMEN.  A comprehensive academic researcher will examine the market positioning of Bremen’s ports in the coming months in a study commissioned by bremenports. As part of this study, the markstones Institute of Marketing, Branding & Technology of the University of Bremen will survey existing and potential customers regarding the services of the ports. “I expect the study to provide founded insights into how the customers view the range of services of the Bremen ports. This should help us improve the positioning of the ports of Bremen and Bremerhaven in the market”, says the Senator for Science and Ports Dr. Claudia Schilling. The study’s conclusions should be available in summer 2021.

Photo: bremenports

More articles from the category Community News

Kick-off for “DigiWeser”

Kick-off for “DigiWeser”

BREMERHAVEN. The “DigiWeser” project officially launched at the operational level in May 2026 with a kick-off meeting. At the core of the initiative is the establishment of a digital testbed featuring a Port Call Optimization Platform, through which all key stakeholders will be able to exchange information more effectively in the future.

read more
Bremerhaven maintains its market position

Bremerhaven maintains its market position

BREMERHAVEN. A study by the Institute of Shipping Economics and Logistics (ISL), commissioned by bremenports, confirmed in May 2026 Bremerhaven’s central role in international container traffic.

read more
Kick-off for “DigiWeser”

Kick-off for “DigiWeser”

BREMERHAVEN. The “DigiWeser” project officially launched at the operational level in May 2026 with a kick-off meeting. At the core of the initiative is the establishment of a digital testbed featuring a Port Call Optimization Platform, through which all key stakeholders will be able to exchange information more effectively in the future.

read more
Bremerhaven maintains its market position

Bremerhaven maintains its market position

BREMERHAVEN. A study by the Institute of Shipping Economics and Logistics (ISL), commissioned by bremenports, confirmed in May 2026 Bremerhaven’s central role in international container traffic.

read more