REQUEST THE MAGAZINE

Magazine for ports, shipping and logistics

The University of Bremen investigates brand image

BREMEN.  A comprehensive academic researcher will examine the market positioning of Bremen’s ports in the coming months in a study commissioned by bremenports. As part of this study, the markstones Institute of Marketing, Branding & Technology of the University of Bremen will survey existing and potential customers regarding the services of the ports. “I expect the study to provide founded insights into how the customers view the range of services of the Bremen ports. This should help us improve the positioning of the ports of Bremen and Bremerhaven in the market”, says the Senator for Science and Ports Dr. Claudia Schilling. The study’s conclusions should be available in summer 2021.

Photo: bremenports

More articles from the category News & People

Joint Agenda for Port Investments

Joint Agenda for Port Investments

BREMEN. The Weser Day 2025, which took place in late September, focussed on the joint investment agenda under the guiding theme of “Investments in Bremen and Lower Saxony’s seaports – cooperation between the public and private sectors”.

read more
Successful first six months

Successful first six months

BREMEN. The ports of Bremen were able to increase total seaborne cargo transshipment by 5.3 per cent to 32.6 million tonnes during the first six months of 2025 compared to the same period in 2024.

read more
Joint Agenda for Port Investments

Joint Agenda for Port Investments

BREMEN. The Weser Day 2025, which took place in late September, focussed on the joint investment agenda under the guiding theme of “Investments in Bremen and Lower Saxony’s seaports – cooperation between the public and private sectors”.

read more
Successful first six months

Successful first six months

BREMEN. The ports of Bremen were able to increase total seaborne cargo transshipment by 5.3 per cent to 32.6 million tonnes during the first six months of 2025 compared to the same period in 2024.

read more