A partnership put to the test
A partnership put to the test Change is afoot in the US – including in the economy. The new United States-Mexico-Canada Agreement (USMCA), came into force in North America on 1 July. USMCA replaces the North American Free Trade Agreement (NAFTA) of 1994. Under the new...
Balancing act with view to the west
Seldom has the US been as intensively scrutinised as at present. But despite its problems, the land of opportunity remains a trading partner that Germany can’t afford to ignore. Photo Montage: Heike May; Shutterstock/Aun Photographer, Georgia Port Authority,...
Happy face and sandwich method – the key to stateside success
True to the motto Time is Money, and in contrast to Europeans, Americans focus on the quick win. Hence the “elevator pitch” and short, succinct presentations. If you’re heading West to do business, don’t imagine that American business culture is anything like...
