Only those who throw off their own cultural influences can clearly recognise a foreign culture without any blurring.The culture in Estonia, Latvia and Lithuania may be similar, but each country attaches great importance to its own independence. Business travellers are...
Many gestures, fewer words. In addition, a society characterised by religion and politeness, where it is welcomed to eat by hand. Anyone travelling to India should be prepared for a business culture that differs greatly from that of Europe.
LATIN AMERICA. At business meetings in Latin America, patience and small-talk are vital. You can also score points by being smartly dressed – and bringing marzipan.
NORTH AMERICA. If you’re heading West to do business, don’t imagine that American business culture is anything like Germany’s.
SCANDINAVIA. In business, we Germans often talk a lot and talk quickly. This is one of several characteristics that do not always go down well in Scandinavia, land of ‘jante’ and ‘hygge’.
CHINA. Because of their direct manner, Europeans often cause intercultural misunderstandings during business appointments in China. But even handling the business card incorrectly or giving inappropriate presents can take the wind out of the sails of possible business success at an early stage.
SOUTHERN AFRICA. The German motto “Talk is silver, but silence is gold” can sometimes be helpful. However, when it comes to business talk in South Africa, those who have the gift of gab and can establish a personal connection to their counterpart through their talent for communication tend to have better chances.
2021
