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Behind the Scenes

Watch out, similarity trap!

They are our direct neighbours and they speak almost the same language as we do. But anyone who thinks that they can transfer German ways of thinking and behaving onto business visits to Austria on a one-to-one basis may be in for a nasty surprise.Photos:...
Don’t see things through the glasses of your own culture

Don’t see things through the glasses of your own culture

Only those who throw off their own cultural influences can clearly recognise a foreign culture without any blurring.The culture in Estonia, Latvia and Lithuania may be similar, but each country attaches great importance to its own independence. Business travellers are...

Familiar and  yet different

Familiar and yet different

Many gestures, fewer words. In addition, a society characterised by religion and politeness, where it is welcomed to eat by hand. Anyone travelling to India should be prepared for a business culture that differs greatly from that of Europe.

Don’t get straight to the point

Don’t get straight to the point

LATIN AMERICA. At business meetings in Latin America, patience and small-talk are vital. You can also score points by being smartly dressed – and bringing marzipan.

When every word counts

When every word counts

SCANDINAVIA. In business, we Germans often talk a lot and talk quickly. This is one of several characteristics that do not always go down well in Scandinavia, land of ‘jante’ and ‘hygge’.

A communicative solution without any losers

A communicative solution without any losers

CHINA. Because of their direct manner, Europeans often cause intercultural misunderstandings during business appointments in China. But even handling the business card incorrectly or giving inappropriate presents can take the wind out of the sails of possible business success at an early stage.

“Small talk is big talk”

“Small talk is big talk”

SOUTHERN AFRICA. The German motto “Talk is silver, but silence is gold” can sometimes be helpful. However, when it comes to business talk in South Africa, those who have the gift of gab and can establish a personal connection to their counterpart through their talent for communication tend to have better chances.

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