The number of potential faux pas is not automatically dependant on how close your business partner’s home country is to yours. There are plenty of missteps that can be made in neighbouring Poland – whether it be toasting with the wrong phrase or choosing the wrong lavatory.
Grüezi, Servus or Hallo? Greetings are not the only thing that differs across the German-speaking world. This is also evident in an interview with Philipp Muster, Director of the Swiss Shippers’ Council, and Hagen Pleile, Head of the BVL Competence Center Austrian Shippers’ Council, who shine a light on German culture.